Come See CELL Bikes at the Bike & Lifestyle Show (from JULY 22-24, ROYAL HALL OF INDUSTRIES, MOORE PARK)

Event Highlights:

• 40+ Exhibitors


• Tons of info and entertainment including public forums and rider education


• A massive Tour de France Live Site – C'mon Cadel!


• Awesome bike demos including BMX flatland & half-pipe displays + Bike Polo exhibitions


• Come & see GreenEDGE, Australia's brand new pro-cycling team


• Tickets are available through Ticketek or at the door


• Hours are 10am til 2am Friday, then 10am – 6pm Saturday and Sunday


• FREE valet service for all who arrive on their bike (Sydney only) -  a great way to get active and spend the day with your family or friends.

Whether you ride every day, or a few times a year, cycling is indeed a way of life. Cycling Australia's inaugural Bike & Lifestyle Show is coming to Sydney and Brisbane in 2011 to publicly showcase products and services across the entire cycling industry to assist your life on the bike. In fact, the Bike & Lifestyle Show will go 'beyond the wheel'.

Sydney's show is a three-day event - July 22-24 - which coincides with the final stages of world cycling's ultimate showcase, the Tour de France. On Friday 22nd July the Bike & Lifestyle Show will be open late into the night becoming the place to be to enjoy the thrilling Alpe d'Huez stage with your friends, broadcast live at show at the first-of-its-kind SBS Live Site.

Thus it's fitting that our premium partner is SBS. The network's commitment to cycling via its live broadcasts and flagship Cycling Central magazine program and website, is unrivalled in Australia. Its coverage of 'Le Tour' will be inclusive of events at the Sydney show, including the SBS Live Site.

The Bike & Lifestyle Show offers a little of everything for the entire cycling community, no matter your level of commitment. Whether you consider a five kilometre ride a triumph in itself or simply a warm-up, the show has something to offer.

We go 'beyond the wheel' with education, entertainment and industry information in addition to other engaging offerings in relation to your 'bike life' including health, nutrition and the environment.

With a range of interactive areas including workshops, educational demonstrations, a cycling museum, panel discussions and entertainment, there's plenty to pack into your visit.

The Bike & Lifestyle Show will truly be Australia's premier cycling and lifestyle expo for diehards and novices alike, so come and enjoy the only exhibition of its kind Down Under.

Don't forget, there's a free valet service for all who arrive on their bike (Sydney only) - what a great way to get active and spend the day with your family or friends.

Cadel Evans, Australia's best rider in the Tour de France is primed to finally win it all!
The 2009, World Champion is fresh off a stage 4 win, edging out last years controversial
champ Alberto Contador at the finish line.

If anyone deserves to win this years tour, it's definitely Cadel, as his talent and hard work
have been hampered by some bad luck. Cadel embodies the Aussie spirit of toughness and
never-say-die work ethic that has seen him overcome and endure hairline fractures and
mechanical problems that would stop most professional riders in their tracks.

Go Cuddles! Make us proud!

The following is for Ian Hensman's fundraiser for the City To Surf to raise funds for TADNSW Freedom Wheels scheme. First up, if any bike people could lend a hand, he'd  be most grateful and you'd be contributing to a really great cause.

http://www.fundraise.city2surf.com.au/ian_hensman

We've finally moved into our larger warehouse and have added more members to the CELL Bikes family!

After 2-3 weeks of getting things organised, sorted and moved over, we're about to unveil some new features to the website, improved functionality, improve our shipping times and unleash some unbelievable prices that are even cheaper than overseas!

Thank you for all of your comments on Facebook and Twitter, as well as your emails. Your feedback keeps us grounded and lets us know how to make you happy.

Stay tuned for pics of our new digs and our new customer loyalty programs will be on very very soon!

-CELL Bikes Mark

Due to CELL Bikes relocating to an even larger warehouse, online order shipments will be placed on-hold from Wed-01-Jun-2011 and resume Mon-06-Jun-2011.

Thank you for your understanding, as this move into a larger, more modern and streamlined warehouse will mean you'll be getting your orders much faster than before, and we'll be able to have even more of your favourite parts, accessories and gear ready to go at even more unbelievable prices!

You will still be able to place orders during this time.

Cheers,
The CELL Bikes Team

Our dear friend and top bloke Karl Hayes of TriZone came 13th in the 40-44 age group (out of 200) in the Sydney triathlon on Sunday. He posted the 5th fastest bike leg!

Karl also won the NSW Olympic distance tri-series title for 40-44 this season. This was presented at Tri NSW club champs in Forster on May 14.

http://www.eliteenergy.com.au/ if you then go to http://www.eliteenergy.com.au/ods.html

Click on 40-44 Males to see the final series points score.

Also, thanks to Karl for testing out our 'super-secret' final production proto-type of our NEW and forthcoming Full Carbon successor to the CELL Beast...this lighter...faster...and quicker bike will be available in the near future.

Hi Guys,

My name is Matthew Pignatelli and a member of the Illawarra Cycling Club and the Illawarra Academy of Sports cycling squad, with team mates Brad and Holly Heffernan.

I bought a Cell Victor road bike and think its great value for money.

On the 9th of April 2011, I rode in the NSW Hill Climb Championships held in Bathurst.

I won the Silver Medal.

Thanks Cell for a great bike (Photo included)

Cheers

Matt Pignatelli

Sorry about the long silence. I was depressed - it hurt and I was crap. And lethargic (read half dead!!) between sessions. It still hurts but the last 3 sessions have been "easier" to maintain the splits. I didn't dare write until I was sure it wasn't just one good day. But don't tell Tank cos he will up the ante;) As he reminded last time I talked, these sessions were just a warm up. Wish me luck....Oh, and I also put on more than a kilo - hope its all muscle:/

18/4/11
Just finished my first training session. Now sitting as a jibbering wreck, drinking my prescribed protein shake (within 10 mins of finishing training, in order to maximise recovery for the next round in 48 hours) and sticking pins in a Tank voodoo doll. Today was 10 mins warm up, 20 mins "work" (varying resistance, all at 90rpm) and 20 mins warm down.
Sar

15/4/11
With only 4 months to go until my European Adventure (a 2000km ride to raise money for the RSPCA equine unit) I thought it was time to get fit. With the generous loan of a fluid trainer by my sponsors at Cell Bikes and a kind offer by my friend Tank (Terry Doherty), today was the start of a lot of pain. Tank turned up to my assessment with the Australian track cyclists power training program - from this point on known as Terrible Tanks terrifying training program. Any aspirations he might have had for me were blown away in the gentle breeze generated by my pitiful efforts on the trainer. But at least there is (ample) room for improvement, the only way is up! We reduced the resistance by half and the duration of the session by a quarter and still I left on shaky legs wondering how I would ever get out of bed tomorrow morning....let alone go to work and function as a human being. At least I have 3 days of respite before the real work begins - it will take Tank that long to tailor the ambitious program to my more realistic needs. Right, I'm off to yoga. Zzzz
Sar (aka cyclingvet)"