Sarah Matthews Everyday Hero

5600m in Ladakh, India

Lady Riders Attention! We’re happy to have on board Sarah Matthews! She’s going to be organising rides for ladies in the Sydney area. She will be the female voice of CELL and looks to help out any ladies out there that need help.

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On July 1st Sarah will start her 2 month cycle ride across Europe (4000km) to raise valuable funds for RSPCA NSW.
Sarah works as a veterinarian for this charity and is humbled everyday by everyone she works with and by their supporters. She knows from first hand experience that all funds are put to invaluable use.


Thank you in advance to everyone who donates to such a good cause.

More about Sarah:

Sarah’s road bike accomplishments:

1. Raid Pyreneen 2010 (organised and completed by herself, i.e. non-supported) – averaged 2000m climbing and 90km daily for 10 days

2. Melbourne to Adelaide via Great Ocean Road 2010 – for charity. 1000km in 10days

3. 250km endurance ride 2010

4. The Gong Ride 2009 and Gong and back 2010 – for charity

Sarah’s Climbing Achievements:

1. Oceania Climbing Champion 2006/7

2. Australian Climbing Champion 2004/5

3. Australian Representative – World Cup climbing team 2004-2009. World Cups in 16 countries and 3 World Championships. Highest world ranking 13th

Sarah’s Rowing Achievements:

1. Rowed for Cambridge University in the Boat Race vs Oxford 1995 and 1996.

2. Cambridge University Women’s Boat Club President 1996/7.

3. Rowed in pre-Olympic regatta in Atlanta 1996.

Sarah’s Blogs and Publications:

1. Travel Blog; Melbourne to Adelaide cycle ride for charity (2010)

2. Lifestyles of the Rich and Famous. A Chinese Cultural Experience (2008) CRUX magazine 6: 55-57

3. A Paradise found – Bouldering in Koh Tao (2008)
CRUX magazine 7: 24-28

4. There’s a whole world (cup) out there, by Sarah Matthews (2006)
ROCK Australia’s climbing Magazine No 66: 10

5. There just ain’t no mountain high enough – Winsor Dobbin. The Sun Herald (November 19 2006)

6. Sarah Matthews – Urban Soul. Urban Life magazine (2008)

7. Aussie girls take on the World – Sarah Matthews reports on her trip to Shanghai with Samantha Berry for the China World Cup (2005) ROCK Australia’s climbing Magazine No 61: 16

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Why YOU Save with CELL Bikes

We get so many customers asking us “Why are you so cheap!”, the answer is because we cut out the middle-man and pass the savings onto you!

Sure, when you see the prices of our bikes, with the same (or more often better) equipment and gear as bikes costing hundreds, even thousands more, you may scratch your head and wonder “what’s wrong”.  There’s nothing wrong! Actually what’s wrong is that you’ve gotten used to paying HUGE markups and having BIG margins tacked on along the way.

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What do we do? It’s simple. We send our specs to a factory, the factory builds it, it comes to us, we sell it to you, you save heaps!

What do they do? It comes from the factory ($ Markup $), goes to the Importer/Distributor ($$ Markup $$), then goes to the Bike Shop ($$$ Markup $$$).

We avoid TWO whole markups, thus saving you heaps, which you can use to spend on more bike gear, cycling clothing, or…even another bike!

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Our bikes are designed in Australia, with World Class components that reads like a who’s-who of the BEST from Shimano, Ritchey, WTB, RockShox, FSA, 3T, Mavic, Continental, Race-Face, Avid,  and more!

all the best brandsWith thousands of happy customers, we’ve made believers out of Aussies looking to save money, and ride quality!

Sure, you could spend hundreds (or thousands) more on a more famous big name, but in this day and age (the economy, rising interest rates), why would you?

If you’ve been looking at a big name brand, stop by the shop, or give us a call, and we’ll be happy to show you that we can deliver more…for less money!

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