With the ease of ordering the latest parts and cycling gear, at the cheapest prices only a click away...what will become of the small, 1-person bike shop?

Will the need for the cheapest prices and global shipping signal the end for such businesses?



Is the 1-man bike shop a nearly extinct species that will see the end soon? Or can there be room for everyone?

How many of you purchase online only? Or shop exclusively at physical, bricks-and-mortar stores, or a bit of both?

What is most important to you? Saving the most money...or establishing a genuine relationship with someone who can provide advice from years of experience?

Please comment! Your thoughts, opinions, and viewpoints are most welcome!

-Mark

Hey everyone!

Here's a sneak peek at a bike that may be in the works, if you want to see it happen 100%, please comment!

This will happen only with your support! Let me know what you think!

Love it, or Hate it?

-FiXie Mark

After years of lightweight, super stiff alloy frames...steel frames are becoming popular again! Why? High quality steel (such as 4130, Reynolds, TruTemper and others) are now just as light, while offering more compliant riding characteristics. Speak 'English' you say? It means that steel has always been more 'forgiving' to ride, and not as 'harsh' as aluminium frames.

If you remember how fun your BMX was when you were a kid, but now when you throw a leg over your alloy racer, and sometimes find it a bit too stiff sometimes...consider steel!

Electronic shifting is the future NOW! Just like CD's killed cassettes, and DVD's made VHS obsolete, you will see digital shifting systems gain more prominence and become more affordable in the near future.

Shimano Di2 technology enables faster, precise and multi-precision shifting plus automatic trimming*. (This means, when a rider shifts the rear derailleur, the front derailleur automatically adjusts, so there’s no need to trim. The result: no overlap or chain-rub. Also with an electronic system, there are no contaminated or stretched cables.) A great combination of Shimano Di2 advancement and CELL Bikes bringing you affordable technology you can ride now.



Electronic shifting is extremely ideal for urban commuters who demand the best that money can buy, or for touring enthusiasts, who relish efficiency during long, tiring journeys.

Just as major leaps in technology have made motorcycles and automobiles of the present, faster...easier to drive...and more powerful than the race cars of only a few decades ago, digital shifting will allow casual riders the same opportunity to ride in a similar way to their professional counterparts.

Do you have any opinions, or would like to share your thoughts? Please chime in! We'd love to hear from you! -Fixie Mark from Philly!

Congrats to Brad Heffernan on his 4/3/12 A Grade 2nd place finish!

Also, a huge nod for Brad's contribution in securing a Silver medal in the 2012 Junior Track Championship Under 17 Male Team Pursuit!

Brad rides a 2012 CELL Victor and we look forward to help support one of the next great stars of Australian cycling!

CELL Bikes had a chance to go to the 2012 Shanghai Bicycle Show from 26-27th of April and to say that we were floored with the thousands of different bikes on hand, would be an understatement!

($30,000+ Moulton!)

Judging by the multitudes of examples on the showroom floor, the big thing in Asia are e-bikes! While insanely popular in Asia and wildly popular in Europe, the e-bike phenomenon is still warming up in Australia. Any thoughts? Please comment!

Upon hearing of disc brakes on road bikes, one might be a bit skeptical, but when seen in the flesh, and on a Colnago to boot, you can see that this IS the future (purists be damned).

Taking into consideration that squeezing a lever while a bike is locked-down on a stand, versus an actual mountain decent can be very different...the feel at the lever was excellent! No slack, mush brake feel here!

While belt-drive bikes may now be in its infancy, seeing how many manufacturers are gearing up (pun intended) and investing in this technology may have us waving 'bye-bye' to traditional linked chain bikes in the future. If anyone has concerns over the strength of a belt-drive, just look at what delivers a Harley Davidson's power from the engine to the wheels!

FREE Shipping this Easter Long Weekend!

We're doing FREE Shipping for EVERYWHERE in AU. If your post code doesn't register, call our customer service, and they'll manually take your order and apply free shipping, or apply it if you've already made your order!

Cheers! -CELL Bikes Mark!

The store is open Saturday from 9am to 4pm and you can take advantage of our Australia Metro-wide FREE Shipping for all of your cycling needs online!

Be sure to check out our HOTTEST Easter Bargain...our Super Popular Fixie! Only $299 with FREE Shipping Australia wide!

Expires Sun-12-Feb-2012!

Easton Clincher Wheelsets

Used by PRO Tour Teams, such as Cadel Evans' Team BMC

State-of-the-Art Alloy & Carbon Clincher Wheelsets (such as the EC90)

The Easton EA70 Clincher Wheelset is the dependable standard from which other wheels are judged.